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Privacy Policy – Always Loved Never Forgotten Grave Care
Effective Date: From 01.09.2026
Contact Email: info@alnf-gravecare.co.uk
1. Introduction
At Always Loved Never Forgotten Grave Care ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, contact us, or engage our services.
2. Information We Collect
We may collect and process the following categories of personal data:
Identity and Contact Data: Full name, billing address, email address, and telephone number.
Service Details: Information regarding the plot, cemetery name, section/plot number, and the name of the deceased required to fulfil our maintenance services.
Documentation: Signed Client Authorization Forms required by cemeteries.
Visual Data: Before-and-after photographs of the grave care services performed. (Photographs used for marketing purposes are strictly scrubbed of identifying headstone inscriptions and require your explicit consent).
3. How We Use Your Information
We use your personal data lawfully and transparently for the following purposes:
Fulfilling Services: To coordinate with cemeteries, carry out agreed-upon grave care maintenance, and send you progress updates and completion photos.
Billing & Administration: To issue invoices, process payments, and maintain accurate accounting records.
Communication: To respond to your inquiries, send service reminders, and discuss custom add-ons or package details.
Marketing (With Consent): To showcase our work on our website or promotional materials only if you have given us explicit, separate permission to do so.
4. Lawful Basis for Processing (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR), we process your data under the following legal bases:
Performance of a Contract: Processing your contact and plot details is necessary to deliver the grave care services you have requested and paid for.
Legal Obligation: Retaining invoice and transaction records to comply with UK tax and accounting laws.
Consent: Where you provide explicit permission for marketing photos or specific communications.
5. Data Sharing and Security
Cemetery Administration: We may share necessary details (such as your signed authorization form and scheduled maintenance dates) with cemetery management teams to comply with local regulations and secure access to the grounds.
Strict Confidentiality: We do not sell, trade, or rent your personal information to third parties.
Security Measures: We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, or disclosure.
6. Data Retention
We retain your personal data and service records only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Invoices and financial records are typically kept for 6 years in accordance with UK tax regulations.
7. Your Data Protection Rights
Under UK data protection law, you have rights including:
Your right of access: You have the right to ask us for copies of your personal information.
Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate.
Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
Your right to restrict processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.
To exercise any of these rights, please contact us at info@alnf-gravecare.co.uk.
8. Changes to This Privacy Policy
We keep our privacy policy under regular review. Any updates will be posted directly on this page with an updated revision date.
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